See the Path to Purchase behind every company on your website.
SiteSonar works out what each visiting company makes, which of its parts need your process, and how close it is to buying. Sales gets the verdict, the signal and the next step.
Built for industrial sellers. Works for any B2B company whose buyers research before they talk.
Purchases start with a conversation. Conversations start with a conversion.
SiteSonar shows you who's about to convert, and how to start the conversation.
Your buyers don't say what they need. Their products do.
A visitor's industry code says "beverages". Their product pages show bottles with decorated plastic caps. SiteSonar follows that chain to the part your process can do, and to who will place the order.
Most website traffic will never buy from you. SiteSonar shows which visitors could, and why.
Illustrative month for a mid-size finishing shop. See each step →
What our agent decided. What they did. One action.
Every visiting company gets a verdict from our agent's investigation (Ignore, Investigate, Initiate) and a signal from its behaviour (Noise, Echo, Contact, Lock). Read together, like "Initiate · Contact", they set the action.
See a lead →S1Contact S2Lock S3 Initiate I3 I2 I1 Built for industrial sellers. Open to any B2B company whose buyers research first.
Manufacturers & job shops
Shops that sell a process: coating, molding, machining, fabrication, assembly
See how it works for you → Who it's forComponent & product makers
Valves, sensors, motors, fasteners, materials and other engineered products
See how it works for you → Who it's forDistributors
Industrial, MRO and specialty distributors
See how it works for you → Who it's forIndustrial services
Engineering, testing, calibration, automation integration and field service
See how it works for you → Who it's forOther B2B companies
Any B2B company whose buyers research before they talk
See how it works for you → Who it's forAgencies
Run every client's Path to Purchase from one account.
Agency details →Sales works the path. Marketing fixes where it breaks.
Leads
- The part, the process and who orders it
- The Sonar Reading and one action with a due date
- "Likely phoned you" flag with time and area code
- The questions that confirm the purchase
Website Insights Rolling out
- Where buyers with a path stop reading
- Spec and capability questions your site doesn't answer
- Applications buyers look for that you don't show
- Which channels bring companies with a path
One lead, delivered wherever your team already works.
SiteSonar stops at a complete, evidence-backed handoff. Follow-up belongs to the people and tools who do it.
Lead email
The same sections as the lead screen, short enough to read on a phone.
Claude, via AI Connect
Your Claude pulls leads and drafts account plans and meeting prep.
CRM, webhooks, CSV
HubSpot and GoHighLevel first, then signed webhooks for anything else.
No purchased contact lists.
Companies come from the visitor's network. People are named only when they tell you who they are, through your own forms and email links.
How we handle data →From the visitor's network address, matched to a business and cached.
Only from your own form fills and email clicks, kept in your account.
Field notes on the Path to Purchase
What is a Path to Purchase? A field guide for industrial sales teams
Industrial buyers don't search for your process. They make products that contain parts that need it. Here's how to trace that chain and know when to act.
Industrial websitesStop counting sessions: measure every channel by companies with a Path to Purchase
A trade directory with 40 visits can beat Google Ads with 4,000. How to report channels by the companies they bring.
Path to PurchaseYour next buyer is reading your capabilities page right now
Industrial buyers research for weeks before they ask for a quote. Here is what that research looks like in visit data, and when to step in.