Website Session Recording: A Valuable Tool for Businesses of All Sizes
Marketers and sales teams use website session recordings to observe how users interact with their websites, providing a deeper understanding of customer behaviors and preferences.
The Pros and Cons of Gated Content
There are two schools of thought when it comes to gating content. Let’s take a look at the pros and cons of gating vs. un-gating content.
What is deterministic data and how can it be used in website analytics?
Deterministic data is defined as “data that unequivocally identifies an individual.” In other words, it’s data that can be used to uniquely identify a single person.
What is Probabilistic Data?
Probabilistic data provides valuable insights into who your website visitors are and how they interact with your site.
How To Unlock All The Value of Your Website with this Cheat Code
Your website is one of your most important marketing and sales tools. It's where you drive prospects to learn more about your company and what you have to offer. If you're a startup or early stage company, you know how important it is to get the most value from your...
Tracking Email Open Rates is Broken
Tracking email open rates and clicks is a bad strategy. Google and Apple now open every email. You will have high open rates and low response. Here is what you can do instead.
Converting Web Site Traffic with B2B Buyers
How to uncover anonymous visitors on your website to get the sales team into conversations with potential b2b buyers earlier in the buyers journey.
With Site Sonar there are too many features to list that help, but our favorite is finally confirming real clicks from emails which is a crucial intent datapoint for us.
Within moments of installing Site Sonar the sales team was able to get qualified leads from the website. It was the fastest ROI on any product I have ever purchased. We now get regular conversations with new leads much earlier in the buyers journey than before.