Any market where buyers research first
B2B lead generation for any market where buyers research first
If your buyers research on your website before they talk to you, the Path to Purchase works the same way. The agent learns your market from your profile.
CompanyValley Power Co-op
VerdictInvestigate
SignalContact
ActionInvestigate
Example paths
What a path can look like
| They make or run | Component or need | Your offer | Ordered by | Question to ask |
|---|---|---|---|---|
| Regional utility | Substation upgrades | Engineering and testing services | Engineering manager specifies, procurement contracts | "Which upgrades are budgeted for next year?" |
| Testing laboratory | Lab equipment | Calibration and service | Lab manager | "When are your next calibrations due?" |
Example companies are illustrative.
Who researches
- Engineers and technical evaluators
- Operations and facilities
- Purchasing
- Owners and general managers
What they buy from suppliers
- Whatever you sell: parts, equipment, materials or services
- Defined by your profile, not a fixed list
Signals that matter here
- Pages that answer "can you do this for us?"
- Pricing, specs and capability pages
- Your own conversion points
Your conversion points: quote, consult request, demo, account application