- 1Reading
- Initiate · Echo. Strong fit, early research. Worth a targeted send, not a call.
- 2Next step
- By Friday: send the EMI shielding application page to the design engineering lead.
- 3Path
- bench instruments
→plastic housings→EMI shielding coat→your process
Inferred from their product pages. Matches your application "electronics enclosures". - 4Key people
- Mechanical design engineer · Sourcing manager, enclosures Coming
- 5Why
- Raises it: named part, matching application, 900-person company.
Holds it back: one visit, 40 seconds, no form.
Would change it: a second visit to Capabilities or the quote page. - 6What they did
- Tue 10:14 · Home → EMI Shielding (40 s). From Google search.
- 7Who they are
- Test and measurement instruments. 900 staff. California.
- 8Watch out for
- Nothing flagged.
Every lead arrives with its Path to Purchase.
Not a list of company names. The part, the process, who orders it, how close they are, and the next step, in a lead a rep can act on in two minutes.
Anatomy of a lead
Eight sections, in the order a rep needs them.
The lead email and the lead screen use the same sections, so nobody has to learn two layouts.
- Sonar Reading: verdict and signal in one line, like "Initiate · Contact"
- Next step: one action, with a due date
- Path to Purchase: product → part → your process
- Key people: roles to reach, named when known
- Why this reading: what raises it, what holds it back
- What they did: pages, time, forms, calls
- Who they are: size, location, what they make
- Watch out for: competitor, existing customer, job seeker
Built around how industrial sales works
Details generic B2B tools don't look for
"Likely phoned you"
Home page, a quick look at Contact, then gone. We flag it with the time and the visitor's area code so you can match it to your call log.
Brand owners count
The spirits brand that specifies a decorated cap is a buyer even though a closure supplier places the order. SiteSonar names both routes.
Investigate, don't guess
When a fit is plausible but unproven, the agent runs a second, targeted pass and shows a person where it got stuck.
Job seekers filtered
Careers-page visits are Noise, so they don't fill your inbox.
Email only what matters
Set a minimum reading per person. Sales leaders can still see everything on screen.
Readings you can check
Every reading shows the evidence and the link where a company stopped. Disagree, and it's one click to correct.
Two levels
Start with every visiting company. Add the Path to Purchase when you want it.
| Feature | Visitor Alerts | Leads |
|---|---|---|
| Company identification, visit history | ✓ | ✓ |
| Email for each new company | ✓ | ✓ |
| Visitor website read (what they make) | – | ✓ |
| The Sonar Reading (agent verdict × signal) | – | ✓ |
| Lead instruction: next step, questions, evidence | – | ✓ |
| Email filters by reading, per person | – | ✓ |