How website visitor identification works, from visit to Path to Purchase.
Six steps, each one visible in the product. When SiteSonar rules a company out, it shows the link in the path where it stopped and why.
Add one tag to your site
A small tracking script, like any analytics tag. It records which pages each visit reads, for how long, and which forms it fills.
SetupPaste the tag into your site template. Works alongside Google Analytics.Name the company
Each visit's network address is matched to a business. Home internet, mobile carriers, bots and your own staff are removed before anything else happens.
What's removedInternet providers, hosting networks, crawlers, your office, and companies on your skip list.Read the visiting company
SiteSonar reads the visitor's own website: what they make, their product lines, the industries they sell into. A data-provider bio says "distiller"; their site shows bottles with decorated caps.
Why it mattersIndustry codes rarely name the component that needs your process. Product pages do.Investigate the Path to Purchase
Like an expert researcher, our agent checks each link in order and stops at the first one that fails. Its verdict: Ignore (no path), Investigate (something may be there it couldn't see), or Initiate (the path is clear). How paths work →
The links, in order- ✓Not an obvious no for your business
- ✓Makes physical products
- ✓A component in those products needs your process
- ✓You can do those parts (size, material, volume)
- ✓We can name who specifies and who orders
- ?Active need right now (that is the signal)
Read the signal
Pages actually read, time on them, quote and contact pages, form fills and downloads set the signal: Echo (light research), Contact (evaluating), Lock (converted or about to). A careers-page visit is Noise: a job seeker, not a buyer.
Signals we useReal reading time, page topics, return visits, quote and contact pages, forms, catalog downloads, and a "likely phoned you" pattern.Hand off the lead
One lead instruction: the Sonar Reading, the action and due date, what to send, what to say, the questions that confirm the path, and the evidence. It goes to the right person by email, and to Claude or your CRM.
Who decidesYou set who gets which leads and the minimum reading. SiteSonar never contacts anyone.
It starts by understanding your company.
Setup reads your website first, then asks only what it couldn't work out. Your answers become the profile every visitor is checked against.
What you do
Processes, materials, size and volume limits, read from your site and confirmed by you.
Who buys it
Types of companies that buy, from direct manufacturers to brand owners. Plus who to skip: competitors, suppliers, current customers.
Where it goes
The end products and components your work ends up in. This is what finds the path.
How they buy
Your conversion points: RFQ, RFI, sample request, cart, PO, distributor. They set the signals and the next step on every lead.
Questions
How accurate is company identification?
Office and plant networks match well. Visitors on home internet or mobile often can't be tied to a company, and SiteSonar leaves them unnamed rather than guessing.
Does it identify individual people?
Only when they identify themselves to you: a form on your site or a link in an email you sent. We don't buy or append personal contact data.
How long until I see leads?
Setup takes under an hour. Leads start arriving as soon as the tag sees traffic, usually the same day.