Nov 28, 2022
Website session recordings, also known as user session replays, have become increasingly popular because of the valuable insights they provide. Marketers and sales teams use website session recordings to observe how users interact with their websites, providing a...
Nov 21, 2022
Should Companies Un-gate Their Content? Content is any form of online material that can be consumed, including but not limited to articles, videos, infographics, webinars, etc. “Gating” content means putting up a paywall or some other barrier that prevents...
Nov 19, 2022
Detailed data that defines who the visitor is on your website can be incredibly useful in understanding how to better market and sell to them. This data can be used to generate more sales pipeline and customers by building targeted marketing campaigns and persona...
Nov 19, 2022
Understanding how website visitors interact with your site is critical for optimizing the user experience and generating leads and sales. Probabilistic data can help you do just that by providing insights into who your website visitors are and how they interact with...
Nov 18, 2022
Your website is one of your most important marketing and sales tools. It’s where you drive prospects to learn more about your company and what you have to offer. If you’re a startup or early stage company, you know how important it is to get the most value...
Nov 17, 2022
Cold emailing is a great way to reach out to potential leads, but it can be difficult to track the success of your efforts. One important metric to consider is email open and click rates. However, this data can be misleading, because as of last year, Apple and Google...
