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Integrated Marketing and Sales Data in Manufacturing | Site Sonar

Integrated Marketing and Sales Data in Manufacturing | Site Sonar

In today’s rapidly evolving digital landscape, the manufacturing industry finds itself at a crossroads. Traditional sales techniques that once drove success are now struggling to keep pace with the changing expectations of B2B buyers. This shift is particularly...
Aligning Sales and Marketing to Generate More Leads for Manufacturers

Aligning Sales and Marketing to Generate More Leads for Manufacturers

In the competitive industrial sector, aligning sales and marketing is crucial for generating high-quality industrial sales leads. For manufacturers, effective collaboration between these two departments can make all the difference in attracting prospects and driving...