Nov 17, 2022
Cold emailing is a great way to reach out to potential leads, but it can be difficult to track the success of your efforts. One important metric to consider is email open and click rates. However, this data can be misleading, because as of last year, Apple and Google...
Nov 17, 2022
The first person a buyer speaks with usually has a large impact on whether or not they make a purchase, so it is crucial for sales reps to be the first point of contact. However, when you look at the data, buyers are increasingly doing their own research before...
