Your website is one of your most important marketing and sales tools. It’s where you drive prospects to learn more about your company and what you have to offer.
If you’re a startup or early stage company, you know how important it is to get the most value from your website as fast as possible.
The reality is that your website probably has visitors, but you’re not driving the conversions you were hoping for. To fix this takes a lot of research, resources, and most importantly, time. The cheat code to instantly unlocking all the value from your website is by using advanced analytics.
Advanced analytics is a tool that can help you understand your website visitors better and figure out what’s holding them back from converting.
Features like visitor session recordings and heat maps enable you to see how visitors are interacting with your web page content. This information can be invaluable in terms of optimization because you can track visitor behavior, identify patterns and trends, and test different hypotheses to see in real time what works and what doesn’t.
In other words, advanced analytics is like having a team of experts working around the clock to help you optimize your website for conversion.
Here are five ways that advanced analytics can help you get more value from your website:
1. By providing insights into visitor behavior
2. By helping you identify patterns and trends
3. By allowing you to test different hypotheses
4. By uncovering anonymous visitors
5. By helping you strategize marketing and sales efforts
1. Insights Into Visitor Behavior
One of the biggest benefits of advanced analytics is that it can provide insights into visitor behavior. With advanced analytics, you can see how visitors interact with your website, what pages they visit, how long they stay on each page, and what actions they take. This information is invaluable in understanding what’s working and what’s not on your website.
2. Identify Patterns and Trends
Another benefit of using advanced analytics for your website is that it can help you identify patterns and trends in visitor behavior. With so much data at your fingertips, it can be difficult to know where to start looking for patterns and trends. That’s where advanced analytics comes in handy. Advanced analytics tools can help you automatically identify patterns and trends in your data so that you can focus on interpreting the results and taking action.
3. Test Different Hypotheses
One of the most powerful benefits of using advanced analytics is that it allows you to test different hypotheses about what’s holding back your conversion rate. With advanced website analytics, you can create different versions of your website and test different changes to see what works best for your visitors. This process of experimentation is essential for any website that wants to convert more visitors into customers or leads.
4. Advanced Data Enrichment
Uncover hidden data by anonymous visitors and reveal who the person was on your website even if they did not fill in a web form. Since the average web form fill is just 2%, this can be extremely helpful in terms of sales and marketing follow-up to the other 98% of people who were on your site but didn’t fill in a webform.
5. Calibrate Your Marketing and Sales Strategies
Seeing the types of companies who are visiting your page will help you calibrate your existing marketing efforts both in driving new visitors to the website as well as adjusting any existing content to better serve your target audience when they get there.
Advanced Web Analytics is a tool that every startup or early stage company should use if they want to get the most value from their website in the absolute shortest amount of time. It provides the insights into visitor behavior that helps identify patterns and trends, and allows you to test different hypotheses about what’s holding back your conversion rate.
If you need to get more value from your website quickly, then you need to consider using Site Sonar, the most advanced analytics platform available on the market.It could be the difference between success and failure for your business!
Advanced Web Analytics is a tool that every startup or early stage company should use if they want to get the most value from their website in the absolute shortest amount of time. It provides the insights into visitor behavior that helps identify patterns and trends, and allows you to test different hypotheses about what’s holding back your conversion rate.
If you need to get more value from your website quickly, then you need to consider using Site Sonar, the most advanced analytics platform available on the market.It could be the difference between success and failure for your business!