Detailed data that defines who the visitor is on your website can be incredibly useful in understanding how to better market and sell to them. This data can be used to generate more sales pipeline and customers by building targeted marketing campaigns and persona based sales approaches. Let’s take a look at what deterministic data is and how it can be used in website analytics.
Deterministic data is defined as “data that unequivocally identifies an individual.” In other words, it’s data that can be used to uniquely identify a single person. This includes information like name, email address, physical address, phone number, etc. While this may seem like basic information, it can actually be quite difficult to come by—especially when you’re dealing with large numbers of people.
This is where website analytics comes in. Website analytics is the process of collecting, analyzing, and reporting on website data. This data can include things like pageviews, unique visitors, time on site, bounce rate, etc. However, it can also include more detailed information like referrer URL, geographical location, device type, and even deterministic data like names and email addresses (if someone fills out a form on your website).
Deterministic data is a powerful tool that can be used to generate more sales pipeline and customers. By understanding who your visitors are and what they’re interested in, you can create targeted marketing campaigns and persona-based sales approaches that will resonate with them. If you’re not already using website analytics to track this type of data, now is the time to start!